I help companies grow by finding opportunities for the business, understanding customer needs, and optimizing ways of working for the teams who make it happen

User Experience Design
Enhance experiences using data driven insights that deliver a track record of outcomes using an iterative and collaborative approach backed by core design principles and research.
Visual Brand Strategy
Communicate the brand across all platforms using pattern libraries, and design systems, and key messaging that makes a lasting impression.
Design Operations
Establish processes, activities, design frameworks, design systems, tooling, and outcome focused goal setting like OKRS that help design teams grow.

My work in a snapshot

10+

Pattern Libraries and Design Systems I built or maintained

150+

Usability tests and Interviews conducted

40+

Rebrand and visual design projects

15+

0-1 digital solutions built from the ground up

1.3 M USD in 3 months: Repackaging Checkfront

Checkfront is an all in one booking software application for people who want to sell experiences online. The company has not changed their plans and pricing for over 6 years. We wanted revamp the plans, paywalls, upgrade and downgrade flow, and launch Checkfront Payments. The project generated $1.3 M in revenue for the first three months, and yielded highest record growth in terms of customer acquisition. This was a company wide project involving multiple departments and led to the acquisition and merger deal of Checkfront with Rezdy and Regiondo.

Role
Senior Product Designer

Category
Product Design, User Experience, UX-UI, Learning

Design ops and personal initiatives that drove culture and growth in design teams

Part of the work of a UX professional is to educate and scale the UX process. While most of these initiatives were executed during my time with Checkfront, I also help companies that consult with me with their overall product and business strategy.

As a result of these initiatives, I've managed to bring down support costs, internal team onboarding time, time to delivery on projects, and create greater market share and growth for businesses.

Role
Senior Product Designer and Design Consultant

Category
Design Ops, Ops, UX Strategy, Learning, Culture

Because the way customers experience content matters: CONEX

This is the driving force behind Uberflip, a martech company based in Canada. It's a event that heavily ties into how customers and users experience content using the content experience framework: Centralize, organize, personalize ,distribute, generate results.

This is a key moment in my journey where I really started learning more about UX, business goals, the importance of tracking outcomes, and how content and user experience is key.

Category
UI, Web Design, User Experience, Illustration, Production, Print, Packaging

I worked for multiple industries and my experience has touched global markets

  • Automotive
  • Building Health Analytics
  • Events and Conferences
  • Financial Education
  • Insurance
  • Manufacturing
  • Marketing Technologies
  • Online Booking and Reservation Systems
  • Stationery Wholesale
My professional background spans North America, Australia, Europe, Philippines, and the Middle East. The projects I contributed to enjoyed a global audience and reach.

From small startups to large enterprise companies, I know design is a partnership, and I thrive on collaboration.

Illustration and branding for businesses

Storytelling is an important part of UX, and what can convey stories better than an image?

I was in charge of PathIQ, Uberflip, and the Checkfront app's brand strategy and now this is a core skill that I bring to the table.

5+ years of designing world class event experiences

My passion for events, kindled in college, led me to pivot to event design and I joined an events company called Expotrade which is based in Australia. To this day, I’ve spearheaded the creative direction for over 30 events in Asia, the Middle East, and North America.

These events made the world a better place, from creating smarter cities to better banking strategies that bolstered business success and allowed like minded people to connect with each other.

Brands I helped

I am profoundly grateful for the five-year journey I’ve had in the events industry from 2015 - 2019. It’s been a privilege to collaborate with esteemed Brand Sponsors and Government bodies. My team and I have had the honor of working alongside industry giants and this has been a pivotal chapter in my life and career.
IBM Microsoft Salesforce Supreme Council of Energy Dubai Ministry of Infrastructure and Development Dubai

Testimonials

I have been fortunate to work with Anne on several projects over several years. She brings an advanced and thoughtful perspective to design and branding not often seen in our industry. Her attention to detail, creative flair, and pragmatic approach to tackling projects provide immense value throughout the design process. Her blend of CRO and brand-focused design sets every project up for success. Highly recommended if you want to elevate your web design and marketing to the next level.

Jonathan Berthold
VP Revenue, Moz | SEO, Media Buying, and CRO Consultant
I had the opportunity of working under Anne's guidance during my MITACS internship at ioAirFlow. Anne is a very talented designer and I was specifically impressed by her ability to lead multiple projects at the same time.

Aman Singh
Information Designer
Anne has an exceptional eye for detail, ensuring top-notch quality in every project. She's a champion of design best practices and problem-solving, and her UX writing skills are outstanding. Anne's commitment to accessibility is inspiring; she's always seeking ways to improve inclusivity. Additionally, she excels at breaking down complex problems into manageable parts, making them easier to solve.

Luana Costa
Senior Product Designer
Anne possesses a keen eye for brand and visual design, providing crucial creative direction for the projects we've collaborated on. She seamlessly integrates diverse brand styles, adding cohesion and consistency. I’ve introduced her to my colleagues, who have all been impressed with her quick turnaround times and excellent execution. Her flexibility in accommodating business needs and excellent communication skills ensure projects progress smoothly. I am deeply grateful for her support and contributions to me and my team. I eagerly anticipate the bigger opportunities ahead of us.

Daniel Sendecki
VP, Performance Content at Citizen Relations
Self-directed, proactive, humble, continually seeking feedback, an expert at adapting, and an impeccable ability to solve problems and content which most humans would find overwhelming or chaotic- with the utmost grace, calmness, and relentless prioritization. Those are just a few of the very many qualities which stood out to me immediately about Anne.

Emma Posada
Product Design Manager @ BenchSci
I deeply appreciated her empathetic approach to her work, championing high standards for customer experiences while balancing the needs and constraints of technical and business stakeholders. She strongly advocated for fostering a collaborative and supportive team environment, encouraging empathy, psychological safety, and open and transparent communication.

Daniel Bourdage
Transformative Technology Leader | Director, Delivery at Checkfront
I was only able to be on a team with Anne for a short time after a 3 way company merge. In that time I got to work with a great product designer who had that ability to work hard, autonomously - which is great with globally distributed teams! I’d consider Anne a full-stack designer who is able to balance both user and business needs. Anne was a joy to have on the team, I enjoyed our regular syncs.

Josh Bradshaw
VP of Product Design at Rezdy
Working with Anne has been an absolute pleasure for our team. Her expertise in UX strategy and her eye for design helped our team understand complex concepts. She helped build a comprehensive and accessible design system for one of our brands. Anne's ability to visualize our future state was instrumental in guiding project direction. She consistently delivered high-quality work promptly. Our experience with Anne has been great, and we wholeheartedly endorse her as a design consultant for anyone seeking top-notch visual and UX design skills.

Yohan Perez
CEO at Rank Media Agency

My impact to the world

Since 2012, I've helped businesses create opportunities and solve their biggest problems.

✨ Outcomes that matter
  • Educated North Americans on financial savings, turning leads into loyal customers.
  • Enhanced accessibility across industries, expanding market reach.
  • Innovated for health, designing tools that ensure healthier buildings.

📅 In my past role at Checkfront, an experience booking software company
  • My designs propelled us to $5B in annual booking revenue.
  • I launched pivotal features, led the pricing strategy that helped form a merger with Rezdy and Regiondo making them industry leaders.
  • Helped create memorable experiences for millions of people in 128 countries.

🎯 Design not just a source of livelihood, but a way to move the world forward
  • As the design lead for over 30 world-class events, I managed international speakers and hosted top-tier attendees, collaborating with government officials.
  • Profit and networking, while important is secondary to the impact of these initiatives that helped propel business growth, innovation, and change that supports the future.
  • In my first job, I impacted millions of young learners by designing essential educational materials and school supplies in the Middle East.

My design approach is fun but also impactful and considerate. I have high hopes that this effort has butterfly effect in the years to come.

Let's talk👋🏻

Feel free to reach out and discover how I can help you work on some of your toughest challenges in the business. You can also connect with me on LinkedIn.
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