Hi, I'm AnneI'm a full-stack senior product designer with over a decade of experience in design.
I enjoy complex challenges and making things work. I care about how design impacts human lives. I love helping build engaging, accessible, and inclusive experiences. |
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My work in a snapshot
11+Pattern Libraries and Design Systems I built or maintained
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200+Usability tests and Interviews conducted
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50+ Design initiatives with real world impact
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30+end to end digital solutions built from the ground up
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Scaling design maturity with AI and systems at Benevity GrantsHow do you scale design maturity across four product teams in a $3.7B ecosystem? At Benevity Grants, I built the systems, governance, and AI workflows that turned fragmented design into a scalable product advantage.
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1.3 M USD in 3 months: Repackaging CheckfrontWhat happens when you redesign a pricing model untouched for six years? At Checkfront, I helped overhaul plans, paywalls, subscription flows, and launch Checkfront Payments, unlocking $1.3M in revenue in just three months and driving record customer growth. See how this redesign became part of a company-wide transformation that helped position Checkfront for acquisition.
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Why content experience matters: CONEXHow do you design an event that becomes the centerpiece of a company’s brand strategy? At Uberflip, I helped shape the experience behind CONEX, the flagship event built around its content experience framework. This is where I began connecting UX, business outcomes, and measurable engagement into one cohesive customer journey.
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I worked for multiple industries and my experience has touched global markets
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My professional background spans North America, Australia, Europe, Philippines, and the Middle East. The projects I contributed to enjoyed a global audience and reach.
From small startups to large enterprise companies, I know design is a partnership, and I thrive on collaboration. |
Illustration and branding for businessesStorytelling is an important part of UX, and what can convey stories better than an image?
I was in charge of PathIQ, Uberflip, Checkfront, Benevity Grants design and visual strategy and now this is a core skill that I bring to the table. |
5+ years of designing world class event experiences
My passion for events, kindled in college, led me to pivot to event design and I joined an events company called Expotrade which is based in Australia. To this day, I’ve spearheaded the creative direction for over 30 events in Asia, the Middle East, and North America.
These events made the world a better place, from creating smarter cities to better banking strategies that bolstered business success and allowed like minded people to connect with each other. |
Brands I helped
I am profoundly grateful for the five-year journey I’ve had in the events industry from 2015 - 2019. It’s been a privilege to collaborate with esteemed Brand Sponsors and Government bodies. My team and I have had the honor of working alongside industry giants and this has been a pivotal chapter in my life and career.
Testimonials
I have been fortunate to work with Anne on several projects over several years. She brings an advanced and thoughtful perspective to design and branding not often seen in our industry. Her attention to detail, creative flair, and pragmatic approach to tackling projects provide immense value throughout the design process. Her blend of CRO and brand-focused design sets every project up for success. Highly recommended if you want to elevate your web design and marketing to the next level. I had the opportunity of working under Anne's guidance during my MITACS internship at ioAirFlow. Anne is a very talented designer and I was specifically impressed by her ability to lead multiple projects at the same time. Anne has an exceptional eye for detail, ensuring top-notch quality in every project. She's a champion of design best practices and problem-solving, and her UX writing skills are outstanding. Anne's commitment to accessibility is inspiring; she's always seeking ways to improve inclusivity. Additionally, she excels at breaking down complex problems into manageable parts, making them easier to solve. Anne possesses a keen eye for brand and visual design, providing crucial creative direction for the projects we've collaborated on. She seamlessly integrates diverse brand styles, adding cohesion and consistency. I’ve introduced her to my colleagues, who have all been impressed with her quick turnaround times and excellent execution. Her flexibility in accommodating business needs and excellent communication skills ensure projects progress smoothly. I am deeply grateful for her support and contributions to me and my team. I eagerly anticipate the bigger opportunities ahead of us. |
Self-directed, proactive, humble, continually seeking feedback, an expert at adapting, and an impeccable ability to solve problems and content which most humans would find overwhelming or chaotic- with the utmost grace, calmness, and relentless prioritization. Those are just a few of the very many qualities which stood out to me immediately about Anne. I deeply appreciated her empathetic approach to her work, championing high standards for customer experiences while balancing the needs and constraints of technical and business stakeholders. She strongly advocated for fostering a collaborative and supportive team environment, encouraging empathy, psychological safety, and open and transparent communication. I was only able to be on a team with Anne for a short time after a 3 way company merge. In that time I got to work with a great product designer who had that ability to work hard, autonomously - which is great with globally distributed teams! I’d consider Anne a full-stack designer who is able to balance both user and business needs. Anne was a joy to have on the team, I enjoyed our regular syncs. Working with Anne has been an absolute pleasure for our team. Her expertise in UX strategy and her eye for design helped our team understand complex concepts. She helped build a comprehensive and accessible design system for one of our brands. Anne's ability to visualize our future state was instrumental in guiding project direction. She consistently delivered high-quality work promptly. Our experience with Anne has been great, and we wholeheartedly endorse her as a design consultant for anyone seeking top-notch visual and UX design skills. |
My impact to the world
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Since 2012, I've helped businesses create opportunities and solve their biggest problems.
✨ Outcomes that matter
💖 Granting - A doorway to do good
📅 In my past role at Checkfront, an experience booking software company
🎯 Design not just a source of livelihood, but a way to move the world forward
My design approach is fun but also impactful and considerate. I have high hopes that this effort has butterfly effect in the years to come. |
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Let's talk👋🏻
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Feel free to reach out and discover how I can help you work on some of your toughest challenges in the business. You can also connect with me on LinkedIn.
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