What's it like working with Anne?

I have been fortunate to work with Anne on several projects over several years. She brings an advanced and thoughtful perspective to design and branding not often seen in our industry. Her attention to detail, creative flair, and pragmatic approach to tackling projects provide immense value throughout the design process. Her blend of CRO and brand-focused design sets every project up for success.

Highly recommended if you want to elevate your web design and marketing to the next level.

Jonathan Berthold - VP Revenue, Moz | SEO, Media Buying, and CRO Consultant
I had the opportunity of working under Anne's guidance during my MITACS internship at ioAirFlow. Anne is a very talented designer and I was specifically impressed by her ability to lead multiple projects at the same time. She has a very clear thinking when it comes to brainstorming mock-ups and she is well versed in UX design.

Being a mentor she was always open to critique and gave me space for new ideas. I have certainly learned so much while working with her on this project. I wish her good luck with all her future endeavors.

Aman Singh - Information Designer
I had the privilege of working with Anne over the past year, and it was a fantastic experience. Anne has an exceptional eye for detail, ensuring top-notch quality in every project. She's a champion of design best practices and problem-solving, and her UX writing skills are outstanding.

Anne's commitment to accessibility is inspiring; she's always seeking ways to improve inclusivity. Additionally, she excels at breaking down complex problems into manageable parts, making them easier to solve.

On a personal level, Anne's unique perspective has broadened my horizons, and her kindness and willingness to help are truly admirable. I wholeheartedly recommend Anne as a skilled designer and a valuable team member.

Luana Costa - Senior Product Designer
Self-directed, proactive, humble, continually seeking feedback, an expert at adapting, and an impeccable ability to solve problems and content which most humans would find overwhelming or chaotic- with the utmost grace, calmness, and relentless prioritization. Those are just a few of the very many qualities which stood out to me immediately about Anne.

I'm so grateful to have had the opportunity to manage & mentor Anne in her Senior Product Designer career at Checkfront. Anne's a rare designer who possesses the ability to make any colleague feel heard, and invites others with intention into her inclusive design process.

She holds herself to very high standards of delivery, and works relentlessly to deliver both quality and quantity in each and every design sprint. On a design team level, Anne always found invaluable opportunities to improve our design process, and shared professional learnings consistently with others. Interpersonally, Anne leads with empathy each and every day. She takes time to truly connect and listen to end users, and to connect and support her peers.

In any organization Anne finds herself in- she'd certainly be considered the culture add, not culture fit. Know that wherever Anne goes, her environment is left improved, products evolved, and users delighted. Anne's deep knowledge in accessibility, interaction design, and user research are also characteristics of her design expertise.

Anne, I'm so thankful to have had the privilege of working alongside you, learning with you, and so proud of the incredible work you've done. If anyone is reading this and wondering if Anne would be a stellar fit for your org- whatever value you imagine, just know that Anne will deliver so much more.

Emma Posada - Product Design Manager @ BenchSci

My Journey into UX Design

I've been a designer for over eleven years and my journey to UX Design isn't a straightforward one. I started working on UI in Expotrade in Dubai, United Arab Emirates. I managed all their event websites in the Middle East. After moving to Canada, I joined Uberflip learning about how to target outcomes on our marketing launches, event mobile app, and event experience. Eventually I focused more on data visualization, and got myself an associates degree for UX while working with ioAirFlow. I then began my independent design consultancy job as I gained more experience.

Currently, I work for Checkfront, a company based in Victoria. I'm a Senior Product Designer helping Checkfront build a better booking experience catering to almost 15,000 businesses who want to give their own customers an experience to remember.

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I've been a designer for over eleven years and my journey to UX Design isn't a straightforward one. I started working on UI in Expotrade in Dubai, United Arab Emirates. I managed all their event websites in the Middle East. After moving to Canada, I joined Uberflip learning about how to target outcomes on our marketing launches, event mobile app, and event experience. Eventually I focused more on data visualization, and got myself an associates degree for UX while working with ioAirFlow. I then began my independent design consultancy job as I gained more experience.

Currently, I work for Checkfront, a company based in Victoria. I'm a Senior Product Designer helping Checkfront build a better booking experience catering to almost 15,000 businesses who want to give their own customers an experience to remember.

For my consultancy work, former colleagues and contacts reach out to me for work. I've worked with companies mostly within the North America region. Since I have more than eleven years of design experience, I'm well versed in a multitude of disciplines. I have recently incorporated generative AI as part of my skills, since it speeds up my design process. But as part of my work, I do a lot of user research, prototyping, workshop facilitation, accessibility compliance, data visualization, illustration, writing content, print. Occasionally, I brush up on my skills on packaging, and event design.

UX Design and Product Design

UX Strategy and Initiatives

Part of the work of a UX professional is to educate and scale the UX process. While most of these initiatives were executed during Checkfront, I also help companies that consult with me with their UX maturity.

Role
Senior Product Designer and Design Consultant

Category
Design Ops, Ops, UX Strategy, Learning, Culture

Checkfront Memberships

Checkfront customers had been requesting Memberships, recognizing it as a crucial differentiator for customer acquisition and revenue growth. The project involved repurposing an existing product feature to streamline project delivery. We completed it within a five-month timeline.

Role
Senior Product Designer

Category
Product Design, User Experience, UX-UI, Learning

Repackaging Checkfront

Checkfront is an all in one booking software application for people who want to sell experiences online. The company has not changed their plans and pricing for over 6 years and wanted to launch a free plan to ensure revenue and customer growth. This was a company wide project involving multiple departments. The project timeline was four months.

Role
Senior Product Designer

Category
Product Design, User Experience, UX-UI, Learning

Illustration

My ability to draw and illustrate has significantly enhanced my UX design process. User Experience is part storytelling, and what can convey stories better than having an image or a sketch.

For illustrating, I use various mediums. I’m good at digital art, both vector and raster, as well as traditional mixed-media. I've also begun using generative AI art to speed up ideation like Midjourney. My work has been used for event backdrops, prints, covers, packaging, merchandise, and digital advertisements for the companies I’ve worked with.

Category
Event Production, UI, Illustration, Visual Design, Branding

Print and Production

Fresh out of college, I dove into the world of website and package design. In Al Najmah Stationery, I often coordinated with our suppliers across China, Russia, and India. It was an exhilarating time, since it still feels me with joy to see my work in physical form being used across the world by children. I created a lot of educational material in English and Arabic.

My passion for events, kindled in college, led me to pivot to event design and I joined an events company called Expotrade which is based in Australia. I was lucky enough to be selected as a designer there and found myself working with big companies like IBM, and the different government bodies in UAE. That’s where I honed my print design skills. To this day, I’ve spearheaded the creative direction for over 30 events spanning Asia, the Middle East, and North America.

The events industry taught me to meet tight deadlines, since nothing beats planning ahead. Technology’s role in enhancing our experiences fascinates me. In regions like the Middle East and Canada, we’ve replaced traditional business cards with QR codes on lanyards, streamlining networking. Personalized giveaways, activities, and planning meals, creating mobile apps, and branding also play a crucial role in attendee satisfaction.

I felt fortunate to have networked with a few of the people attending such big C level events, since these people are at the top of the companies they represent. They bring with them such interesting stories and it makes me realize that despite all the titles we carry, at the end of the day, we're all just human.

These insights have been invaluable in my present role.

Category
Visual Design, Event Production, UI, Packaging, Illustration, Branding

The Tools I Use

UX Design

Figma
Miro

UX Research

Dovetail - Research Repository
Useberry - Unmoderated Usability Tests
Zoom/Google - Moderated Usability Tests
Pendo
Fullstory
ChatGPT / Copilot

Others

Task Management
Favro
Trello
Asana
Notion
Jira
Data
Google Analytics
Plotly
Optimizely
Pendo
Marketing
Hubspot
Mailchimp
Beehiiv
Facebook Ads
Front End
Adobe Dreamweaver
Weebly
Notepad++

Data Visualization

Paper Sketch
Tableau

Quantitative Data

Pendo
Useberry

Video Editing

OBS
Adobe Premiere Pro
Da Vinci Resolve

Visual Design

Canva
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Clip Studio
Procreate
Midjourney

What People Are Saying

I have been fortunate to work with Anne on several projects over several years. She brings an advanced and thoughtful perspective to design and branding not often seen in our industry. Her attention to detail, creative flair, and pragmatic approach to tackling projects provide immense value throughout the design process. Her blend of CRO and brand-focused design sets every project up for success.
Highly recommended if you want to elevate your web design and marketing to the next level.

Jonathan Berthold - VP Revenue, Moz | SEO, Media Buying, and CRO Consultant
I had the opportunity of working under Anne's guidance during my MITACS internship at ioAirFlow. Anne is a very talented designer and I was specifically impressed by her ability to lead multiple projects at the same time. She has a very clear thinking when it comes to brainstorming mock-ups and she is well versed in UX design.

Being a mentor she was always open to critique and gave me space for new ideas. I have certainly learned so much while working with her on this project. I wish her good luck with all her future endeavors.

Aman Singh - Information Designer
I had the privilege of working with Anne over the past year, and it was a fantastic experience. Anne has an exceptional eye for detail, ensuring top-notch quality in every project. She's a champion of design best practices and problem-solving, and her UX writing skills are outstanding.

Anne's commitment to accessibility is inspiring; she's always seeking ways to improve inclusivity. Additionally, she excels at breaking down complex problems into manageable parts, making them easier to solve.

On a personal level, Anne's unique perspective has broadened my horizons, and her kindness and willingness to help are truly admirable. I wholeheartedly recommend Anne as a skilled designer and a valuable team member.

Luana Costa - Senior Product Designer
Self-directed, proactive, humble, continually seeking feedback, an expert at adapting, and an impeccable ability to solve problems and content which most humans would find overwhelming or chaotic- with the utmost grace, calmness, and relentless prioritization. Those are just a few of the very many qualities which stood out to me immediately about Anne.

I'm so grateful to have had the opportunity to manage & mentor Anne in her Senior Product Designer career at Checkfront. Anne's a rare designer who possesses the ability to make any colleague feel heard, and invites others with intention into her inclusive design process.

She holds herself to very high standards of delivery, and works relentlessly to deliver both quality and quantity in each and every design sprint. On a design team level, Anne always found invaluable opportunities to improve our design process, and shared professional learnings consistently with others. Interpersonally, Anne leads with empathy each and every day. She takes time to truly connect and listen to end users, and to connect and support her peers.

In any organization Anne finds herself in- she'd certainly be considered the culture add, not culture fit. Know that wherever Anne goes, her environment is left improved, products evolved, and users delighted. Anne's deep knowledge in accessibility, interaction design, and user research are also characteristics of her design expertise.

Anne, I'm so thankful to have had the privilege of working alongside you, learning with you, and so proud of the incredible work you've done. If anyone is reading this and wondering if Anne would be a stellar fit for your org- whatever value you imagine, just know that Anne will deliver so much more.

Emma Posada - Product Design Manager @ BenchSci

Let's Talk

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If any of my projects interest you, feel free to reach out! I can elaborate on them better on a call if you want.

I accept freelance work and charge on a per-project basis. I like taking on projects that give me a lot of creative freedom. I enjoy ones that help make the world a better place.

I typically respond to emails within two business days but if I'm busy, expect a reply within a week at most!