As lead designer for the marketing team, I led the design and experience strategy for CONEX 2018, CONEX 2019, and the CONEX Tour 2019, Uberflip’s flagship content marketing event series.

CONEX brought together marketers from across North America and beyond, and was one of the company’s most impactful brand and demand-generation initiatives.

I shaped the brand and physical experience, creating memorable environments that strengthened attendee engagement and supported pipeline growth.

As a Graphic & Production Designer, I had to  step into the role of acting marketing design lead during a team transition, owning major initiatives like this one, Uberflip Academy, and omni-channel campaign designs.