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Design Ops and personal initiativesPart of the work of a UX professional is to educate and scale the UX process. While most of these initiatives were executed during Checkfront, I also help companies that consult with me with their UX maturity.
Role Senior Product Designer and Design Consultant Category Design Ops, Ops, UX Strategy, Learning, Culture |
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Loyal customers and higher revenue with Checkfront Memberships
Checkfront customers had been requesting Memberships, recognizing it as a crucial differentiator for customer acquisition and revenue growth. The project involved repurposing an existing product feature to streamline project delivery. We completed it within a five-month timeline.
Role Senior Product Designer Category Product Design, User Experience, UX-UI, Learning |
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1.3 M USD in 3 months: Repackaging Checkfront
Checkfront is an all in one booking software application for people who want to sell experiences online. The company has not changed their plans and pricing for over 6 years and wanted to launch a free plan to ensure revenue and customer growth. This was a company wide project involving multiple departments. The project timeline was four months.
Role Senior Product Designer Category Product Design, User Experience, UX-UI, Learning |
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Building health analytics: ioAirFlow
The ioAirFlow software is a digital platform dedicated to helping clients make smarter and more cost-effective improvements to a building’s internal environment. I joined the team around October 2020.
Role User Experience Researcher and Designer QA Lead User Interface and Visual Design Data Visualization Category Product Design, User Experience, UX-UI, Learning |
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Brand strategy for PathIQ
PathIQ is a Performance Marketing Agency that specializes in providing direct customer acquisition programs using various campaigns. They optimize the way companies generate paying customers. I worked with them through some of their campaigns and projects
Role User Experience User Interface Designer Visual Designer Category User Experience, UX-UI, Visual Design, Branding |
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I adore the process of making art, and being able to convey thoughts, emotions and ideas in one single image.
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Digital art
Digital art is ever-evolving. I specialize in 2D digital art. One day I want to pursue 3D and VR art.
Category Branding, Illustration |
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Traditional art
I always loved traditional art, working with crayons, then eventually watercolour, ink, gouache, acryllic, and different types of paper. This skill helped me get hired as a graphic designer early on.
Category Illustration |
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Some of the events I worked on were attended by Sheikhs, the biggest brands, and the most influential people in the industry!
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Events in the Middle East that propelled the future
My colleagues said that my designs are the face of the company and the event.
We helped businesses connect with customers, delegates learn from leaders who use bleeding edge technology that is available in the Middle East. We helped smart city initiatives of the government gain traction. I was the design lead for 27 successful events attended by thousands of people whose each individual impact in their own companies has reached millions. Category UI, Web Design, User Experience, Illustration, Production, Print |
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Because the way customers experience content matters: CONEX
This is the driving force behind Uberflip, a martech company based in Canada. It's a event that heavily ties into how customers and users experience content using the content experience framework: Centralize, organize, personalize ,distribute, generate results.
This is a key moment in my journey where I really started learning more about UX, business goals, the importance of tracking outcomes, and how content and user experience is key. Category UI, Web Design, User Experience, Illustration, Production, Print, Packaging |
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I knew I wanted to pursue design despite having an IT degree, so after college, that’s what I did. The paintings I made and the awards I won back in college led me to working with Al Najmah, a stationery wholesale company that sold educational products.
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Providing children in the Middle East with educational products through Al Najmah Stationery
It's easy to forget I once made over 500 educational products in both Arabic and English. In my early days, I learned how to create a strong brand, collaborate with a global team across the world, and deliver everything on time.
Category Physical Product Design, Print, Packaging |
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Writing, a lifelong passion that started when I was 12I consider my writing a hobby now, but I've always been writing. I was lucky enough to have joined the highly prestigious college publication as a head layout artist. I was working with a team of 24 people.
Nowadays, I take the occasional writing commission for fiction. Since I began writing fiction when I was twelve and kept at it, it made me a better storyteller. Category Copy writing, storytelling, content |
