Anne Reyes
  • Home
  • Portfolio
    • Scaling Design Impact
    • UX Strategy and Personal Initiatives
    • Checkfront Memberships - UX Case Study
    • Repackaging Checkfront - UX Case Study
    • ioAirFlow - UX Case Study
  • Who Am I
    • Certificates and Education
    • Writing
    • Digital Art
    • Traditional Art
    • Packaging and Product Design
    • Middle East Events
    • Content Experience Event
  • Contact Anne
  • LinkedIn ↗

As a Senior Product Designer and Design Consultant

It makes me happy when the solutions I help deliver improve the lives of so many people. I love that product design allows me to use data and research to support my design decisions, and the impact goes beyond just aesthetics.
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Scaling design maturity with AI and systems at Benevity Grants

How do you scale design maturity across four product teams in a $3.7B ecosystem? At Benevity Grants, I built the systems, governance, and AI workflows that turned fragmented design into a scalable product advantage.
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Role
Lead Product Designer, leading design across 4 product teams
View strategic initiatives at Benevity Grants
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Design Ops and personal initiatives

Design isn’t just about shipping features, it’s about building the systems that help teams design better. From scaling UX maturity at Checkfront to advising other organizations as a consultant, this work shows how I create frameworks, rituals, and strategic initiatives that make design impact sustainable beyond any single product launch. See how I turn UX from a function into an organizational capability.
View key UX strategies and initiatives
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Loyal customers and higher revenue with Checkfront Memberships

How do you introduce a highly requested revenue-driving feature without building from scratch? At Checkfront, I designed the Memberships experience by transforming an existing product capability into a scalable new offering, balancing customer demand, technical constraints, and a five-month delivery timeline. Explore how we turned a long-standing market need into a strategic product opportunity.
View Checkfront Memberships case study
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Building health analytics: ioAirFlow

How do you make complex environmental data understandable enough to drive better building decisions? At ioAirFlow, I helped turn technical airflow and building performance data into clearer, more usable digital experiences, leading UX research, interface design, QA, and data visualization to make smarter, cost-effective improvements easier for clients to act on.
View ioAirFlow case study
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1.3 M USD in 3 months: Repackaging Checkfront

What happens when you redesign a pricing model untouched for six years? At Checkfront, I helped overhaul plans, paywalls, subscription flows, and launch Checkfront Payments, unlocking $1.3M in revenue in just three months and driving record customer growth. See how this redesign became part of a company-wide transformation that helped position Checkfront for acquisition.
View Repackaging Checkfront case study

Let's talk

Are you interested in hiring me for a project? Feel free to reach out. I enjoy helping clients achieve the results they want. It also helps me grow my skills in both business and design.
Get in touch with Anne
© COPYRIGHT 2015. ALL RIGHTS RESERVED.
  • Home
  • Portfolio
    • Scaling Design Impact
    • UX Strategy and Personal Initiatives
    • Checkfront Memberships - UX Case Study
    • Repackaging Checkfront - UX Case Study
    • ioAirFlow - UX Case Study
  • Who Am I
    • Certificates and Education
    • Writing
    • Digital Art
    • Traditional Art
    • Packaging and Product Design
    • Middle East Events
    • Content Experience Event
  • Contact Anne
  • LinkedIn ↗